This Privacy Policy explains how South Florida Elevated and Miguel Perez, REALTOR® with Luxe Properties (Florida license SL3515849) collect, use, store, and share personal information in connection with southfloridaelevated.com and related communications. By using the website or submitting information to us, you acknowledge this Policy.
1. Introduction and Scope
This Policy applies to personal information processed through our website, contact and inquiry forms, newsletter signups, home-valuation tools, and related email or phone communications about South Florida real estate advisory services.
It does not cover third-party websites or apps that we do not control, even if linked from our site. Brokerage record-keeping and transaction files may also be subject to Florida real estate regulations and Luxe Properties policies in addition to this Policy.
2. Personal Information We Collect
Depending on how you interact with us, we may collect:
• Identifiers and contact details: name, email address, phone number, and similar information you provide.
• Inquiry details: messages, advisory focus (buy, sell, invest, relocate, etc.), property interests, and source page or campaign labels.
• Valuation-related inputs you choose to provide (for example approximate size, beds/baths, property type, or market area).
• Technical and usage data automatically collected when you visit the site (described below).
We do not intentionally collect sensitive government ID numbers or payment card data through the public website forms described in this Policy.
3. Information Submitted Through Contact Forms and Property Inquiry Forms
When you use our contact modal, home-valuation flows, listing inquiry prompts, or similar forms, the information you enter is transmitted to our server-side lead intake endpoint and may be forwarded to our customer relationship management (CRM) and lead-management tools so we can respond and follow up.
Required fields typically include a valid email address; name is required for most contact submissions. Phone number is optional on the main contact form unless you choose to provide it.
4. Automatically Collected Information, Cookies, Analytics, and Similar Technologies
Like most websites, ours may automatically collect technical information such as browser type, device characteristics, approximate location derived from IP address, referring URLs, pages viewed, and performance metrics.
We use Vercel Analytics and Vercel Speed Insights on the site to understand traffic and performance. These tools may use cookies, local storage, or similar technologies as described by Vercel’s documentation.
We also use Google Analytics (GA4) to measure website traffic and usage. Google may process technical and usage data (such as IP address, device/browser information, and pages viewed) according to Google’s terms and privacy documentation. Measurement ID used on this site: G-G1TT81J7CN.
We do not claim use of Meta Pixel or other advertising/retargeting pixels on this website unless and until their presence is separately verified and this Policy is updated.
5. How We Use Personal Information
We use personal information to:
• Respond to inquiries and provide real estate information or advisory services you request.
• Send the Monthly Brief or other email updates when you subscribe.
• Operate, secure, debug, and improve the website.
• Maintain business records and comply with legal or regulatory obligations.
• Communicate about properties, market insights, or services that relate to your stated interests, consistent with applicable law and your communication preferences.
6. Website Hosting, CRM, Lead Management, and Service Providers
We use service providers that process information on our behalf, including:
• Website hosting and edge delivery: Vercel.
• Website analytics: Google Analytics (GA4).
• Lead intake and CRM / lead management: website form submissions are processed through our /api/lead endpoint and may be sent to GoHighLevel (LeadConnector) and/or Follow Up Boss, using credentials stored only in server environment variables.
• Listing data services: MLS/IDX-related APIs used to display property information (for example Bridge-powered listing access as configured for the site).
These providers may process data in the United States or other locations where they operate. We do not authorize them to use your information for their own unrelated marketing.
7. Marketing Emails, Text Messages, and Other Communications
If you subscribe to the Monthly Brief or similar newsletter forms, we use your email to send market updates, Journal highlights, and related real estate content. You may unsubscribe using the link in those emails or by contacting us.
If you submit a contact or inquiry form, we may email or call you to respond to that request. Providing a phone number on a contact form so we can return your call is not the same as consenting to recurring marketing text messages.
8. SMS Consent, Opt-Out, and Message Disclosures
As of the effective date of this Policy, the public website forms reviewed for this Policy do not include a separate checkbox or clear affirmative opt-in for recurring marketing SMS/text campaigns.
We will not treat a general website contact submission alone as consent to receive recurring marketing texts. If we later offer SMS marketing or appointment reminders that require consent, we will present clear opt-in language, link to this Privacy Policy and our Terms of Service near the form, disclose message frequency, and note that message and data rates may apply.
If you receive texts from us that you no longer want, reply STOP to opt out (or use any other opt-out instructions provided in the message), and reply HELP for help. Carrier throughput and delivery are not guaranteed.
Transactional or relationship messages that are permitted without marketing consent under applicable law (for example responding to a request you initiated) may still be sent where allowed.
9. Cookies, Analytics, and Advertising Technologies
You can control cookies through your browser settings. Blocking certain cookies may affect site functionality or analytics accuracy.
We currently use Vercel Analytics/Speed Insights and Google Analytics as described above. If we introduce advertising or retargeting technologies in the future, we will update this Policy and, where required, provide additional notice or choice mechanisms.
10. When Information May Be Disclosed
We may disclose personal information:
• To service providers who assist with hosting, CRM, communications, analytics, or listing data, under appropriate limitations.
• To Luxe Properties and cooperating brokers, vendors, or transaction parties when needed to pursue a real estate matter you have requested.
• When required by law, regulation, legal process, or governmental request, or to protect rights, safety, and security.
• In connection with a business transfer, reorganization, or similar event, subject to appropriate confidentiality protections.
We do not sell personal information for money in the conventional sense. We also do not claim that information is “never shared.” Sharing with service providers and as needed for real estate services is part of normal operations. If a specific “Do Not Sell or Share” election is required under a law that applies to you, contact us using the details below and we will review your request.
11. Data Security and Retention
We use reasonable administrative and technical measures appropriate to the nature of the information, including transmitting form data to a server-side endpoint and keeping third-party API credentials in environment variables rather than in public client code. No method of transmission or storage is completely secure.
We retain personal information for as long as needed to fulfill the purposes described in this Policy, maintain business and regulatory records, resolve disputes, and comply with legal obligations. Retention periods for brokerage files may be driven by Florida real estate record-keeping requirements and Luxe Properties policies.
12. Consumer Privacy Rights Under Applicable Law
Depending on where you live, you may have rights to request access to, correction of, or deletion of personal information we hold about you, or to appeal a denial of a consumer request, subject to legal exceptions (for example records we must keep for compliance).
To make a request, email miguelperez@southfloridaelevated.com with the subject line “Privacy Request,” and include enough detail for us to verify and locate your information. We may need to confirm your identity before completing the request.
Florida and other U.S. state privacy laws continue to evolve. We will honor applicable rights. If you are an EU/UK resident and believe GDPR applies to a particular processing activity, contact us and we will assess the request in good faith.
13. Third-Party Websites and External Services
Links to Instagram, Zillow, social sharing tools, data providers, developer sites, or other external services are subject to those parties’ privacy policies. We encourage you to review them before providing information there.
14. Children’s Privacy
The website is intended for adults interested in real estate services. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information, contact us and we will take appropriate steps to delete it.
15. Changes to the Privacy Policy
We may update this Privacy Policy periodically. The effective date at the top of the page will change when updates are posted. Significant changes may also be highlighted on the website or communicated by email when appropriate.
16. Contact Information
Privacy questions and consumer requests:
Miguel Perez, REALTOR® — South Florida Elevated / Luxe Properties
Phone: (786) 460-1023
Email: miguelperez@southfloridaelevated.com
Also: miguelperez@luxeknows.com
Website: https://www.southfloridaelevated.com
This Policy is a business-specific privacy notice, not legal advice. Have a qualified Florida attorney review it before treating it as final, especially if you expand SMS marketing, advertising pixels, or data-sale practices.
